Pricing · one ladder, four rungs
Every BurksUp engagement is a one-time build that installs the system, plus the monthly plan that keeps it working. Care keeps the site alive. Response catches every lead. Scale runs the system that grows the business. Autopilot lets it run itself.
— How it works
— The ladder
Every tier builds on the one below it. Start where it fits today. Move up when the system pays for the move. The monthly plan is not optional. The build is not sold standalone.
A clean site that stays alive, watched, and safe. Catches the occasional lead that walks in.
Build includes
Plan includes
Best for: a working site that doesn't need to do the selling.
Start with Care →Every lead gets caught and answered fast. The tier most home-service businesses actually need.
Everything in Care, plus
Best for: businesses that need every lead caught — and proven.
Start with Response →We run the system that grows the business. Bookings, campaigns, dashboards, the lot.
Everything in Response, plus
Best for: operators ready to stop reacting and start running pipeline.
Apply for Scale →— The story it tells
Each tier moves the business from "the site is live" toward "the site runs the business." Where you start is where you are. Where you end up is where it pays.
We keep your site alive and safe.
The floor. Hosting, security, backups, uptime, the basics watched. The site stops being a thing that could break and become a phone call you don't want.
Every lead gets caught and answered fast.
The site stops dropping leads. Forms get tagged, calls get tracked, missed calls get a text back. The first hour after a lead comes in stops being silent.
We run the system that grows the business.
The site becomes the operations layer. Bookings flow, campaigns ship, the cockpit shows what's actually working. You stop reacting to leads and start running a pipeline.
It runs itself.
AI catches the calls you can't, qualifies the leads you don't want to, and surfaces the revenue you would have missed. Listed today. Built when the cohort is right.
— What changes
Each tier inherits everything below it. The table is the contract — every cap, every cadence, every system. If it's not here, it's not in the plan.
| Care$1,497 + $79/mo | Response$3,997 + $299/mo | Scale$5,997 + $499/mo | AutopilotBy application | |
|---|---|---|---|---|
| The build | ||||
| Pages | Up to 5 | Up to 8 | Up to 12 | Up to 12+ |
| Landing pages / funnels | 2 | 3 custom | 3+ custom | |
| Revision rounds | 1 | 2 | 2 + priority | Priority |
| Local SEO basics | ||||
| Click-to-call + schema | ||||
| Hosting & protection | ||||
| Managed hosting | ||||
| SSL + daily backups | ||||
| Security + uptime monitoring | ||||
| Content edits / month | ~30 min | ~60 min | ~2 hrs | Priority |
| Lead capture & speed | ||||
| Contact form + email capture | ||||
| FluentCRM tagging | ||||
| Tracking number | ||||
| Missed-call text-back | ||||
| Owner notifications + routing | ||||
| Owner cockpit | Basic | Expanded | Expanded + AI | |
| Automations | ||||
| Core automations | Up to 3 | Up to 10 | Up to 10+ AI | |
| New-lead alert + follow-up | ||||
| Review request flow | ||||
| Quote follow-up + no-show recovery | ||||
| Reactivation campaigns | ||||
| Booking & campaigns | ||||
| Booking flow watched if installed | ||||
| Custom booking flow (LatePoint Pro) | ||||
| Email campaigns + blasts | ||||
| SMS campaigns | ||||
| Campaign execution managed | ||||
| Reporting & insight | ||||
| Performance snapshot | Monthly | Monthly | Monthly | |
| GA4 + custom dashboard | 3 views | 3+ views | ||
| Call tracking + CDR reporting | ||||
| Custom report delivery | ||||
| Growth review | Quarterly | |||
| AI coverage | ||||
| AI front desk | ||||
| AI lead qualification | ||||
| Smart routing across channels | ||||
| AI call QA + scorecards | ||||
| Revenue insight reporting | ||||
| Support | ||||
| Response window | Standard | Standard | Priority | Highest |
| Onboarding | Standard | Standard | Priority | Priority |
Eligibility: BurksUp-built sites only. We rebuild first, then run what we built.
— The fine print, in plain English
The same three rules we tell ourselves before we open a new project. They're why the ladder works for both sides.
No tier exists without the monthly. The build installs the system. The plan is what runs it. You pick the rung. The plan is not a line item to negotiate away.
Every "up to" is a real ceiling. Pages, automations, landing pages, report views, revision rounds. Anything beyond is a stated change order, never a quiet scope creep.
The booking flow and the automations are our framework configured to you. Not bespoke from scratch. That's how delivery stays repeatable, and how your build doesn't take a year.
— Reality check
Straight answers about how the ladder works, who it's for, and what happens when you outgrow your rung.
Because the build is a system, not a website. The forms route into a CRM, the speed-to-lead text-backs are running on infrastructure, the booking flow is configured against tools that need to be kept current. We've watched too many sites get installed, untouched, and quietly stop working in 90 days. The plan is what stops that.
Yes. Move up when the system pays for the move. Move down if the season slows. Most operators start at Response and stay there. A few start at Care and climb. Scale and Autopilot are by application — we won't take you there until the operations underneath are real.
Anything past the caps is a stated change order or a scoped add-on at a real hourly rate. We tell you the number before the work starts. The caps exist so the price you see is the price you pay. They protect both of us.
No. Website Care is for BurksUp-built sites only. We rebuild first, then run what we built. That lets us support what we know instead of inheriting somebody else's mess.
Yes. The monthly plan is billed monthly. Cancel any time. The build is yours either way — you bought it once, you own it. You just lose the system that keeps it working.
Custom is configured, not bespoke. The booking flow is LatePoint Pro set up to your services. The automations are our framework wired to your funnel. The dashboards are our reports filtered to your numbers. It's tailored — it's not invented every time.
When the first cohort of Scale clients is steady and the AI pieces are reliable enough to put in front of real customers. Listed today, not yet booking. Pricing locks at waitlist signup, not at launch.
Care builds in about 2 weeks. Response in 4 to 6. Scale takes longer and runs by application. We tell you the timeline upfront and we hit it. The plan kicks in the day the build goes live.
