1
1234567890
1234567890
%
BurksUp
(615) 555-0149Free audit

Roofing website design built to book real estimates

Storms, leaks, insurance claims. roofing buyers are skeptical and shopping fast. We rebuild your site to prove competence, surface real project photos, and turn estimate requests into signed contracts.

Get a free website audit
BurksUp auditsummit-roofing-co.com
Current site44
After rebuild90
What we fixedPriorNow
SEO structure39
Trust signals29
Mobile UX310
Speed49
Conversion path29
Lead capture18

The problem

Your roofing website mightbe costing you jobs if…

8ways your site leaks

00/ 08
01Trust

Certifications and insurance are nowhere above the fold.

Top leak
02Proof

Project gallery is stock photos and missing real jobs.

03Storms

Storm-damage and insurance-claim content doesn't exist.

04Estimates

Estimate form is 12 fields and asks for everything.

05Pages

Repair and replacement share one weak page.

06Mobile

Hero image is 3MB and tanks mobile load.

07Reviews

5-star count isn't visible on the homepage.

08Materials

No language about shingles, metal, tile, or warranties.

How homeowners actually choose

Roofing buyers are nervous about door knockers.

In their head, in their hands.

Storms bring chasers, and homeowners know it. Your site has to look like a real local company that's been pulling permits in their county for years. not a fly-by-night. Show the trucks, the certifications, the real jobs.

What they feelSkeptical, often comparing 3–5 estimates.
What they needReal photos, real warranty, real local proof, workmanship guarantee.
What loses themStock photos, no warranty mention, generic copy, missing GAF / insurance.
What gets the callProject photos with addresses, warranty language, financing, insurance help.
What earns trustGAF Master Elite, BBB, insured, bonded, 25-year workmanship, dated reviews.
Urgency windowDays, not minutes. but the first-impression bar is much higher.

The BurksUp solution

We rebuild around the waycustomers actually choose.

Four pillars

They sound simple. They're not.

Pillar 01

Build trust fast

Homeowners decide who to call in under a minute. The site has to prove license, insurance, reviews, and a local face before they scroll.

roofing exampleGAF Master Elite, insured, 25-year workmanship. all above the fold.
Pillar 02

Make calling easy

If the phone number isn't a one-tap on mobile, you've already lost. We treat the call as the primary CTA and design the whole flow around it.

roofing exampleTap-to-call + photo upload. the homeowner can attach a roof shot from their phone in two taps.
Pillar 03

Explain services clearly

One thin page covering every service kills both conversion and SEO. We build a real page per high-intent service. with FAQs, photos, and schema.

roofing exampleRoof Repair · Roof Replacement · Storm Damage · Insurance Claims. each as its own page, indexable, internally linked, and built to convert.
Pillar 04

Capture leads before they leave

Most visitors aren't ready to call right now. We capture the close-but-not-yet ones with smart forms, lead magnets, and follow-up automations.

roofing exampleTwo-step form: zip + photo upload first. Insurance-claim guide PDF as lead magnet.

What we build

The full stack.Not just a pretty homepage.

Twelve things, baked in

A real business asset for your roofing company. Everything below ships in the starting scope.

01

Conversion-focused homepage

Trust + offer + call path in the first scroll. Built around how a homeowner actually scans on mobile.

02

Mobile-first design

Designed mobile-first because that's where the call comes from. Desktop scales up cleanly, not the other way around.

03

Clear service pages

Every high-intent service. roof repair, roof replacement, storm damage, and more. gets its own real page.

04

Click-to-call buttons

Tap-to-call in the sticky bar, the nav, the hero, every service page, and the footer. Never more than one tap.

05

Smart contact forms

Two-step forms. Zip + problem first. Contact details only after they've leaned in. Cuts abandonment by half.

06

Review + trust sections

Real reviews with dates, license numbers, insurance, certifications. The signals that move a hesitant homeowner.

07

Service area structure

Real pages for Tampa, St. Petersburg, Clearwater and more. each with a local angle, not the same paragraph reused.

08

On-page SEO baked in

Page structure, schema markup, FAQ schema, internal linking, fast mobile loads. The foundation SEO compounds on.

09

Tracking + tagging

Form tracking, call tracking, Google Tag. So you actually know which marketing is paying off.

10

Optional automations

SMS follow-up, missed-call text-back, nurture sequences. Optional. We don't push what you don't need.

11

Speed & performance

Real Core Web Vitals work. image weight, font loading, JS pruning. Mobile load under 2 seconds.

12

Care plan after launch

Optional monthly care plan for hosting, monitoring, content updates. Skip it if you don't need it.

SEO architecture

A website is not one page.It's a local growth foundation.

Hub & spoke

Homepage builds trust. Service pages capture intent. Service-area pages support local visibility. Every page does one job, well.

One hub.
Many spokes.

Hub · HomepageSpokes · Service pagesLocal · Service-area pages
roofing homepage
Trust + offer + call pathService overviewReviews + licenseService-area picker
Roofing services
Roof RepairRoof ReplacementStorm DamageInsurance ClaimsAsphalt Shingles
High-intent pages
Metal RoofingTile RoofingCommercial RoofingService Areas
Service areas
Tampa, FLSt. Petersburg, FLClearwater, FLBrandon, FLWesley Chapel, FL
HomepageTrust + offer + call in the first scroll.
Service pagesOne per intent. Schema. FAQs. Real photos.
Local pagesUnique local angle per city. Not a city swap.
Internal linksAuthority flows hub → spoke → local.

Before / after

Same business.Better first impression.

What actually changes

What changes between an old roofing site and a BurksUp rebuild. None of this requires a new business. just a site that does the work for you.

BeforeThe old site

Brochure. Slow. Generic.

  • “Quality roofing for over 20 years”. no city, no proof
  • No GAF / Owens Corning / insurance up top
  • Repair + replacement on one 220-word page
  • Three stock photos, zero real jobs
  • Storm damage and insurance claims not mentioned
  • Estimate form: 12 fields, no photo upload
AfterBurksUp rebuild

Trust. Speed. Clear path to call.

  • “Roof repair & replacement in Tampa. GAF Master Elite”
  • GAF, insured, bonded, 25-yr workmanship above the fold
  • Seven service pages with real photos and FAQs
  • Gallery: 60+ real Tampa-area roofs with addresses
  • Dedicated storm-damage + insurance-claim playbook page
  • Estimate form: zip + photo upload first, rest later

How it works

Audit. Map. Launch.No bloated agency pitch.

Three steps

01

We audit your current site

Speed, SEO basics, mobile UX, conversion leaks, trust signals, missed opportunities. You get a scored report with the top roofing-specific fixes. and a preview of what a rebuild looks like.

02

We map the rebuild

We identify what to change to make the site more useful for homeowners and stronger for search. Clear scope, clear timeline, no surprise line items.

03

You launch with clear pricing

Pricing starts at $1,497.97. You see the rebuild before you commit to the full price. See it first. Pay when it's right.

No guessing. No bloated agency pitch. Clear next steps.

Pricing

Launch a better roofing website starting at $1,497.97

Most custom roofing sites either cost too much upfront or come bundled with a monthly contract before anyone proves they understand the business. BurksUp keeps the offer clear. We rebuild your site around the way homeowners actually pick who to call.

Why this works

Starting at $1,497.97, this is for business owners who are done treating their website like an online brochure and want it rebuilt as a real sales asset. A smarter investment than another generic agency redesign.

Starting price
$1,497.97
Starts at · no retainer

One-time rebuild. Pricing scales up for multi-location, deeper SEO, integrations.

  • Built specifically for roofing companies
  • Conversion-focused website strategy
  • Mobile-first design + tap-to-call
  • Clear service pages with schema
  • Lead capture & tracking setup
  • SEO-aware page structure
  • You own the site, booking & data
Add later (optional): care plan · hosting · automations · ongoing SEO · reporting.
Get a free auditSee what's included

Why operators pick BurksUp

A serious investment, not another redesign.

  • Built for home service businesses
  • Conversion-first strategy
  • SEO-aware structure
  • Mobile-first design
  • Clear calls to action
  • No bloated agency process
  • No retainer required to start
  • Built around calls, leads, and booked jobs

Reality is, most contractors don't need a prettier website. They need a website that makes people trust them faster and take action faster. That's what we build.

N
NickFounder · BurksUp Design

Objections, handled

Built most roofing owners have heard every pitch.

The honest answers. no spin, no overselling. If we can't help, we'll say so.

01

I already have a website.

Most of our clients did. The website was the problem. We rebuild around what actually moves the needle for home service businesses. clarity, trust, mobile UX, conversion path.

02

I don't know if a new website will actually help.

Fair. That's why we start with a free audit. You see the leaks, the missed opportunities, and a preview of what the rebuild looks like. before you decide anything.

03

I've been burned by agencies before.

Same story we hear every week. Big retainer, slow process, ‘brand strategy’ that didn't make the phone ring. We keep the scope tight, the pricing clear, and we don't pretend the goal is anything other than more booked jobs.

04

I don't want a monthly contract right away.

You don't need one to start. The rebuild is a one-time scope from $1,497.97. Care plans, hosting, automations. all optional, all after launch.

05

I don't have time for a big website project.

We do the heavy lifting. Most owners spend 2–4 hours total across the project. a kickoff call, a content review, a launch sign-off. We handle the rest.

06

I get most of my work from referrals.

Good. That's a great foundation. A real website turns those referrals into faster decisions. and shows up when the referral's spouse, neighbor, or property manager goes looking online to confirm you're real.

07

I tried SEO before and it didn't work.

Most SEO fails because the site underneath it is broken. Thin pages, no structure, slow mobile, no trust signals. We rebuild that foundation first. Then SEO has something to compound on.

FAQ

Questions every roofing owner asks.

The short answers below. Anything specific. just ask on the call.

roofing specific

  • (Q1)

    Can you build pages for repair, replacement, and storm damage?

    Yes. Each gets its own page. different buyer, different urgency, different keywords. Real photos, FAQs, schema, internal links across the cluster.

  • (Q2)

    Can you handle insurance claim content?

    Yes. We build a dedicated insurance-claim page that walks the homeowner through what to do. and positions you as the contractor who's done it hundreds of times. Pages like this convert exceptionally well after a storm.

  • (Q3)

    Can you show our real project gallery?

    Yes. and the gallery becomes one of the highest-converting parts of the site. We organize by neighborhood, material, and project type so the right photo shows up on the right service page.

  • (Q4)

    Can you build pages for shingles, metal, and tile?

    Yes. Each material gets its own page with pros, cons, warranty, lifespan, and the kind of homes it suits. Helps with both SEO and the consultative sale.

  • (Q5)

    How much does it cost?

    Starts at $1,497.97. That's the starting line for a roofing rebuild. conversion-focused, mobile-first, with SEO structure built in.

  • (Q6)

    Do I own the website?

    Yes. Domain, copy, photos, site. all yours.

  • (Q7)

    Do you handle SEO?

    On-page SEO ships with the build. Ongoing SEO is a separate engagement after launch.

General questions

  • (Q1)

    How much does it cost?

    Starts at $1,497.97. That's the starting line, not a ceiling. Larger scopes. many service-area pages, integrations, ecommerce. quote up from there.

  • (Q2)

    Do I pay before seeing anything?

    No. The signature offer is preview-first. We design and build before you commit to the full price. You see it. You decide.

  • (Q3)

    Is this only for home service companies?

    It's our specialty. We've also rebuilt for consultants, studios, and expertise-led firms. but home service is what this template is tuned for.

  • (Q4)

    Can you work with my current WordPress site?

    Yes. Most of our home service rebuilds land on WordPress. We can keep your hosting, your domain, your existing CMS. and rebuild the structure and design around it.

  • (Q5)

    Can you help with forms, tracking, and follow-up?

    Yes. Form tracking, call tracking, Google Tag setup, and basic follow-up automations are part of the launch scope. Anything more sophisticated quotes separately.

  • (Q6)

    What happens after the site launches?

    Optional care plan kicks in if you want. hosting, monitoring, monthly improvements, content updates. Skip it if you don't. The site is yours either way.

  • (Q7)

    How long does a rebuild usually take?

    Typical home service rebuild lands in 3–5 weeks from kickoff to launch. Faster if you have content and photos ready. Longer for multi-location or large service-area builds.

Want to see what your
roofing website could become?

Send us your current site. We'll show you what's holding it back and what we'd fix first. No pressure. No confusing pitch.

Get my free website auditSee the rebuild. $1,497.97

No pressure. No confusing pitch. Just clear next steps.

Free auditCall · (615) 555-0149